Privacy Policy

1. Who We Are

Liftlern Ltd is a company registered in England and Wales. We are the data controller responsible for your personal data collected through the Liftlern app and website.

Email: hello@liftlern.com
Website: liftlern.com

2. What Data We Collect

2.1 Account and onboarding data

When you create a Liftlern account we collect:

• Your name
• Email address
• Password (stored as a secure hash — we never store your plain-text password)
• Gender, height, weight and age (optional, used to personalise calorie and macro recommendations)
• Lifting experience level and training goals
• Preferred weight unit (kg or lbs)
• Referral source (how you heard about Liftlern)
• Favourite brands (used to match relevant sponsorship content)
• Push notification preferences

2.2 Workout and training data

When you use the app to track your training we collect:

• Workout logs including exercises, sets, reps, weight and rest periods
• Personal records and progress history
• Workout templates and programmes (including those created by coaches)
• Rest timer mode preferences and learning activity

2.3 Nutrition data

When you use the nutrition tracking features we collect:

• Food and meal logs
• Calorie and macro targets
• Body weight entries

2.4 Coach and client data

If you use Liftlern as a coach or are connected to a coach:

• Coach profile information including bio, specialisms and directory listing details
• Client relationship data including the programmes and nutrition plans a coach assigns to you
• Messages exchanged between coaches and clients within the app
• Custom intake notes added by your coach

2.5 Technical and usage data

We automatically collect certain technical information when you use the app:

• Device type, operating system and app version
• App usage patterns and feature engagement (used to improve the app)
• Crash reports and error logs
• IP address

2.6 Waitlist and contact data

If you submit your email address on liftlern.com before downloading the app, we store your email address to notify you at launch.

3. How We Use Your Data

We use your personal data for the following purposes:

• To create and manage your Liftlern account
• To provide the core app functionality including workout logging, nutrition tracking, rest timer learning and the coach platform
• To personalise your experience, for example weighting learning content based on your goals and experience level
• To match relevant brand sponsorship content based on your stated brand preferences (we do not sell your data to brands)
• To send you service communications such as account verification and important updates
• To send push notifications if you have opted in
• To improve and develop the app based on usage patterns
• To comply with our legal obligations

4. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

• Contract performance — to provide the Liftlern service you have signed up for
• Legitimate interests — to improve the app, prevent fraud and ensure security
• Consent — for push notifications and any optional personalisation features
• Legal obligation — where required by law

5. How We Store Your Data

Your data is stored securely using Supabase, a cloud database provider. Supabase infrastructure is hosted in the European Union. All data is encrypted in transit and at rest.

Liftlern Ltd is registered in England and Wales. Your data is processed in accordance with UK GDPR and the Data Protection Act 2018.

6. Data Sharing

We do not sell your personal data to third parties. We do not share your personal data with advertisers or brand partners.

We may share your data with the following third parties only where necessary to operate the service:

• Supabase — our database and backend infrastructure provider
• Apple — for App Store distribution and Apple Sign In authentication
• Stripe — for processing coach subscription payments (payment card data is handled entirely by Stripe and never stored by Liftlern)
• Netlify — for hosting liftlern.com and processing waitlist form submissions

We may also disclose your data if required to do so by law or in response to valid legal requests.

7. How Long We Keep Your Data

We retain your personal data for as long as your account is active. If you delete your account, we will delete your personal data within 30 days, except where we are required to retain it for legal or regulatory reasons.

Anonymised and aggregated usage data that cannot identify you may be retained indefinitely for product analytics purposes.

8. Your Rights

Under UK GDPR you have the following rights regarding your personal data:

• Right of access — you can request a copy of the personal data we hold about you
• Right to rectification — you can ask us to correct inaccurate data
• Right to erasure — you can ask us to delete your data (the app includes an account deletion option in your profile settings)
• Right to data portability — you can request your data in a machine-readable format
• Right to restrict processing — you can ask us to limit how we use your data in certain circumstances
• Right to object — you can object to our processing of your data based on legitimate interests
• Right to withdraw consent — where processing is based on consent you can withdraw it at any time

To exercise any of these rights, email us at hello@liftlern.com. We will respond within 30 days.

9. Health Data

Liftlern integrates with Apple HealthKit to read step count data where you have granted permission. We do not write health data back to HealthKit. HealthKit data is used only to display your step progress within the app and is not shared with third parties or used for advertising purposes.

10. Children

Liftlern is not intended for use by anyone under the age of 13. We do not knowingly collect personal data from children under 13. If you believe a child under 13 has provided us with their data, please contact us at hello@liftlern.com and we will delete it promptly.

11. Cookies and Tracking

The Liftlern mobile app does not use cookies. The liftlern.com website uses only essential cookies required for form submission functionality via Netlify. No tracking or advertising cookies are used on our website.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make significant changes we will notify you via the app or by email. The date at the top of this document reflects when it was last updated.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, or if you wish to make a complaint, please contact us:

Liftlern Ltd
Email: hello@liftlern.com
Website: liftlern.com

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority, at ico.org.uk.